Email Marketing: 5 Reasons Why You Should Be Doing It

Some marketing gurus might tell you that email marketing is old and outdated. But this is not entirely true. With more people being connected to the internet today, email marketing has never been better. To get started, all you need is a good email marketing tool like Infusionsoft. Through email marketing, prospective customers provide their email addresses where they are sent links probing for market information, subscriptions or purchases. Below, discover the numerous advantages of this marketing technique.

You can reach more people

Forget the fact that almost everyone today has an email address, if not several. Email marketing also allows you to reach more people because it’s more practical in terms of mass outreach. Look at it this way, by phone, you can only call so many people in a day, say a hundred. Via email, however, you can contact thousands or tens of thousands of people. All it takes is a single click. This is just but one reason why people are still buying Infusionsoft and other email marketing tools today.

You can get referrals and develop a larger customer base

Apart from reaching prospective clients directly via email, email marketing allows you to maximise or boost your efforts through referrals. That is, the people you contact can refer other potential clients and multiply your leads exponentially. This allows you to get a very high ROI for your efforts. As any UK Infusionsoft expert will tell you, if everyone you contact can just refer you to one other person, you can double your leads overnight.

Not as annoying as cold calls

Let’s be honest, cold calls can be annoying. Almost everyone hates to receive a random unsolicited call from a telemarketer. Emails, on the other hand, are not as annoying. While as people will not condone receiving a single cold call a day, they might not be so bothered about receiving one or two marketing emails. There’s, therefore, a warmer reception for emails which makes the uptake higher in terms of purchases and registrations.

They allow the recipients to purchase in their own time

Another great thing about email marketing is that it allows the recipients to read or respond in their own time. This could be one reason why emails are better received as compared to phone calls in regards to marketing. The difference is clear to see. When one receives a marketing call, they have to answer it there and then. But when one receives a marketing email, they can open, read or respond to it in their free time. It’s therefore not a bother.

They have no expiry date

Another reason why you should be practising email marketing is because they have no expiry date. There is no limit to how long an email remains viable after being sent. You will still find people responding weeks and months after. Some of these customers will be new clients and others will be repeat business. It’s like a recurring benefit that you do not expect but one that is very welcome.

If you want to try out email marketing, visit There you’ll find UK Infusionsoft prices, information, demos, tutorials, and more.

Ceiling Fans in Sydney â Choose the Best Lighting System Online

Facilities being provided by owners of houses have a direct relation to the impression being created on the tenants when the house is offered for inspection. A survey from explores how one can be a good landlord, where the author recommends that the landlords must not try to cut corners while renting out their properties. Going by the trends in the different Sydney suburbs, there are a number of things to be included in the house and any repairs needed to be completed. Among these items, ceiling fans Sydney shops sell have been particularly mentioned.

Multi Purpose Appliance

Users of fans use it with different purposes in view. As the fan throws air, it can cool the place and bring down the heat and perspiration. In these times, one can avoid running an air conditioner and save on the energy costs. However, if the ambient temperature itself is high, as it happens during the summer months in Sydney, then the ceiling fans Sydney residents opt for can do the opposite and throw hot air. In such a situation the air conditioner only helps. But, here, experts point out that if the fan is run along with the air conditioner, then the user can achieve the cooling effect faster and there is an overall saving of up to 40% in energy costs.

Ceiling Fans Sydney

Varieties and Types

As you browse through the types of ceiling fans Sydney shops sell, you will come across different materials, in terms of the material used in making the blades at one level. At another level, there would be varieties of colours and designs to match the interior decor of your home. There will also be different sizes of the blades to choose from. You can select the model you like and then order. For good measure, you can select and order ceiling fans Sydney websites sell online as well.

Downlights in Many Designs

If you are looking forward to buy LED Downlights Australia shops sell, spend time online searching for the choices. The heart of this lighting system, obviously, is the LED lamp. You will have to browse through the range in terms of the luminosity available. The wattage range might be very low, such as 7 and 10 watts or a little higher. The corresponding luminosity might be in the region of 800 to 1000lm. The luminosity of LED Downlights Australia shops sell represents the actual brightness of the lamps.

You Can then Select the Frames

You will then have to choose the frame for the lighting. These can be again in different types, designs and your choice will be based on the decor and colour that you already have in your living room or bedroom. LED lighting systems can be made available for outdoor applications also. People fix these lighting systems in driveways and porticos in their residential properties also to light them up. Pricing is another aspect you will be definitely concerned about. Making purchases of LED lighting systems online makes this easier. You may be able to get some attractive discounts on the marked prices also, besides longer term warranty terms. Look for and make the best purchase. For more details, just visit